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Where favored with a management contract, Compass will work to accomplish the
following objectives:
- Increase Revenues: Our plan for increasing revenues is threefold.
First, with help from Compass executives and affiliates, local facility staff are
assisted in negotiating better contracts for touring events playing the
facility. Second, we work with local organizations to develop more locally
originated events. These events may include festivals, tournaments, educational
summer camps, and regional conferences. Finally, we expand on the existing
level of sales of in-house display advertising and sponsorships.
- Expense Containment: Compass works with clients to contain and reduce
expenses. The two largest expense lines in any facility are labor and utilities.
Compass emphasizes efficiency of organization. Compass works to attain the
lowest rates possible for such hidden expenses as workers compensation insurance
and employee benefits. Compass' utility conservation efforts prevent unnecessary
power consumption.
- Joint Efforts with Local Sports Tenants: Compass executives and
affiliates work with local community leaders and sports fanchises to develop
and implement aggressive marketing plans to generate increased sales of both
season and individual game tickets. Compass supports the plan by bringing
in additional consultants, as needed, from leading athletic programs around the
country. Furthermore, Peters and Krogman will canvas the community to identify
and secure sponsors to offset the hard costs of the campaign.
- Build Meeting and Conference Business: Compass executives and
advisors work with local facility staff members, the local Convention and
Visitors Bureau, and local community leaders to develop a realistic marketing plan
for selling the local facility as a meeting site. Compass president Steve Peters
brings to this effort his experience as one of the founders of the Ames, Iowa,
convention bureau.
- Maximum Usage by Breaking the Rules: At Compass, we believe it is
time to re-evaluate the facility usage paradigm. It is no longer acceptable to
spend tens of millions of tax dollars on a facility that is used only 100 times a
year. By working with community leaders, educators, and service organizations,
innovative ways can be developed to allow greater citizen usage of public assembly
facilities, without endangering the facility, the budget or the participants.
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